In Burger King's case, these external factors include the influences of governmental and nongovernmental organizations, as well as trends or changes in technologies, among others. The first is the organization's internal environment—its several departments and management levels—as it affects marketing management's decision making.The second component includes the marketing channel firms that cooperate to create value: the suppliers and marketing intermediaries (middlemen‚ physical . #MerciLes2010 by Burger King, France France - The fast food giant is stepping in to challenge an unexplained rise in cyberbullying against French children born in 2010. Internal Environment. The impact of legal systems on firms and their remote or macro-environment are considered in this part of the PESTEL/PESTLE analysis. Burger King delivers quality, great tasting food which satisfies ones need or wants and captures the value of customers even before the first purchase is made. . Macro and Micro Environment of McDonald's - Articles Factory Macro & Micro Environment Analysis; 7 Principle of Supply Chain Management; Challenges Do First Year Students Face at University; Language and the Brain; . Analysis Of Micro And Macro Environment Of Burger King | Cram Q1) Marketing is defined as the management process responsible for identifying, anticipating and satisfying consumer needs and wants profitably. the organization‚ the market‚ the suppliers‚ market intermediaries and the marketing mix. Q1) Marketing is defined as the management process responsible for identifying, anticipating and satisfying consumer needs and wants profitably. PDF Macro Environment Essay Grade 10 Business Studies The environment can impose limits to Burger King's business. macro environmental factors affecting fast food industry Which players are doing well - and how are Indian micro-and macro forces influencing and shaping this industry? The Micro Environment Of Burger King. Michael Porter developed the Five Forces analysis model to determine external factors that influence firms' performance.